16 Mar

Videos: Driving Organic Traffic to Your Store

No matter what you are selling or what information you are sharing through your website, your ultimate goal is to increase the traffic to your website. You can certainly “buy” traffic, but if you want the number of visitors to grow organically, you have to employ compelling strategies that will engage and persuade your target audience to keep them coming back to your site. There are a number of ways to achieve this. One is by embedding relevant, inspiring and optimized videos on your site.

Stepping Up the Organic Traffic

The digital age has changed the ways in which people of this generation find answers to their questions and concerns. It is now a growing culture among young and old alike to use the Internet before buying a product or accessing a service. The businesses that are bound to thrive and flourish are those with strong online visibility – the ones that have high traffic. This is why it isn’t enough that you have a website to sell your business.

To increase organic traffic, it must also have something else to offer your target audience – relevant content. “Buying traffic” can take a toll on your finances. It can also give you false impressions about how your business is actually performing online. You want the kind that engages and converts site visitors.  Enhance your written content with videos to catch those who prefer watching than reading.

The Video Stratagem

It is a fact that your target audience is heterogeneous. Cater to the busy and the visual crowd by embedding videos. Videos are powerful, especially when they are compelling.  A number of studies say that watching videos is more effective in catching and holding the attention of site visitors, as well as retaining the information, than reading the same content.

“If a picture paints a thousand words,” you would be amazed to know that a video can deliver more words – about 50,000, says Drew Smith of Attivio. This explains the success of a number of online marketers who utilized the video strategy, such as Petrochem International. It increased theirs by 300 percent. If you are enjoying a brisk business, the strategy can help further build your brand.

Improve Your SERP with Video Marketing

More than improving your content to attract your audience visually, content with videos are highly valued by SERPs and the Hummingbird Update of Google. You can make your videos work for your site by using SEO or search engine optimization. Optimizing the videos will help your site rank in the search engines, so they can be more easily found by your target audience or market.

If your online visibility isn’t as strong yet, or you want to further boost your brand, bringing organic traffic, utilize the video strategy. Embracing video marketing is both easy and cost-effective. If you or a member of your family can’t be pried away from the countless videos of YouTube, it is the reason why you would want videos in your own website.